Michele Graglia competes in the gnarliest running races on the planet. When he’s not competing against others, he’s setting records and racing himself. To that end, he’s set Guinness World Records for running across the Atacama Desert in Chile (600 miles in 8 days) and after that, the Gobi Desert in Mongolia (1100 miles in 23 days).  Mickey won the Yukon Arctic Ultra in temperatures below -4...

  Leonie Wohl had the pleasure of skiing up north this winter despite living down here in Australia. We’d be lying if we said we weren’t a little jealous of her last-minute trip when she pitched it to us, but we also wanted to hear all about it when she got back. If you also feel like a vicarious shred at a world-class lodge with a bunch of ripping women, read on!     WOMEN'S WEEK AT A BACKCOUN...

  PRF UPDATE: WATCH THE NEWLY RELEASED FILM BELOW!      Can you run forever in a few pairs of socks? Team Runner Tom Batrouney wanted to find out, so we slung him a bunch of fresh socks from our New Trail Collection, and cheered from the bushes as he literally ran laps around us at a local trail at Manly Dam in Sydney. Tom planned to run 10km laps around the Dam, for as long as he possibly co...

  A recent addition to the team, Michael Wirth is a 23yo ski mountaineer from Aspen, Colorado. Michael had an epic goal last season, and we wanted to tell you about it, but we didn't even know how to put the feat into words. Instead, we thought it should come straight from the horses (or Elk's) mouth.     The below was written by Michael. Expect plenty more to come from him.   The Beauty and C...

  The acronym G.O.A.T gets thrown around a lot in professional sports. So, perhaps adding the word ‘Mountain’ as a prefix more accurately represents what Xavier De Le Rue is to modern professional snowboarding. A 3 x Freeride World Tour champion and 4 x World Boardercross Champion, Xavier has seen, and probably ridden, it all. Xavier joins Pro Team riders Cody Townsend, Sammy Carlson and Elyse ...

  In 2012, five icons of backcountry skiing, Ingrid Backstrom, Jackie Paaso, Michelle Parker,  Elyse Saugstad, Lel Tone and philanthropist and yogi Sherry McConkey, decided to start a new approach to teaching avalanche courses. Founded on the premise of female-specific snow safety events that were frictionless and affordable, SAFE AS clinics came to fruition and has since educated over 140...

  Lucy Bartholomew ran the Larapinta Trail and has the crazy stats and a new film to prove it. Those stats include, 231km of Larapinta trail. 20km of wrong turns and dead ends. 54 hours of running. 5 minutes of sleeping. 2 pairs of shoes. And of 5 pairs of Le Bent socks on rotation.  In total Lucy ran 250km. It’s safe to say she learnt a few things about socks, shoes and about herself in the pr...

  Cody Townsend is a skier of international renown. At one time most known perhaps for his “line of the year” in 2014, he’s now turned his attention to a self-produced film series “The Fifty Project”, inspired by the book, ‘The 50 Classic Ski Descents of North America.’ He’s less known, but equally defined in his mind by an, “undying love of fart jokes, abhorrence of math and curious infatuatio...

  No matter the season, team rider Parkin Costain is a hard man to catch up with. We don’t mean to say he’s too busy for us, we just mean it’s physically, very, very difficult to catch up with the bloke because he’s so damn fast. Whether he’s on skis or a bike, if you don’t have a sizeable head start, you’re not keeping up. So, when we finally did catch up with him, we picked his brains to see ...